Fifth edition of SPORTBIZ Europeone of the most important sports conferences in the world, has also brought together the biggest leaders of the industry. For four days in Barcelona, a from the world of sports organizations from the NBA, Bundesliga, Euroleague, FIFA, Olympic Games and FIBA.
Congress was inspired by Good Morning Sports and Johan Cruyff Institute As a great partner, it continues to grow year by year and has already proven itself to be the most important meeting point for professionals in this sector, who come from all over the world.
In addition to this congress, SPORTS BIZ accumulates 30 copies in 12 different countries. Some notable figures of an independent company that has succeeded in organizing meetings are its imprint, which stands out for its unique approach and where networking is the main protagonist.
The first day of meetings
The conference began with a reception at the Pulitzer Hotel, followed by a full day of meetings. Barcelona Activa He opened the day by highlighting the city’s role as a sports business hub.
The morning session included a round table “Shaping the Future of Sports” and Euroleague, Atos y APEXand the intervention of A lotwhich detailed how stadiums can generate business beyond game days. Then, FIFA, FIBA and Football One explained in detail their digital strategies and G2 EsportsDanone and Udinese explained their support models in the growing market.
The morning ended with a discussion moderated by a Johan Cruyff Institute on mental health in sports, something that is often overlooked. In it, he took part Heather Fisher, a rugby player who has become an inspirational role model for women’s sportsand Matilda Mayne, who are involved in promoting education and personal development among young female athletes in the ‘True Runner’.
Lunchtime started with the group APEX, FIBA and World Freestyle Footballwho detailed how they fueled the growth of their organizations through investment and strategic partnerships. So, Catalunya Convention Bureau he explained how Catalonia has facilitated cooperation between sports events and business meetings through this project ‘Meeting & Games’.
One of the most anticipated moments came with the intervention of Sharon Fuller, director of content for the NBA in Europewho provided the league with ways to connect with its fans outside the United States.
The day ended with a very happy group Euroleague, Real Betis and the Olympic Games He explained how he is creating deep experiences in sustainability and strategies Forever Green. The last session of the day was led by Leandro Petersen, from the Argentine Football Association, who explained the growth of AFA sales since 2017.
A busy second day
The second day started with the B-setp show, which featured successful start-up stories inspired by the Barcelona Activa. Others, Barcelona Sports Hub he gave his way to promote sporttech through marketing, which is shown in success stories like Everesting.
After these two presentations, a resolution to technical issues came up Euroleague Basketball FanXPwhile the last four founders offered new ways to change the look of fans. Finally, the Swiss establishment SNAP he won a prize of 10,000 euros to conduct pilot tests in the Euroleague, thanks to his new method that connects the world with digital.
The excitement of the challenge replaced the day’s final meetings. First, the tech giant Google gave a conference on cybersecurity in sports. Then, a Bundesliga he gave one of the most anticipated meetings in terms of fan engagement, being one of the competitions that has better understood the relationship with his fans.
Finally, Sevilla and Juventus They shared their strategies in innovation and data analysis to improve fan experience before delivering an inspiring 4-3-3 conference. Lucas Bugter, director of the development business, explained how his platform has become a symbol in the world of football due to the quality and originality of the content.
Meeting between Sevilla and Juventus / SPORT.es
Closing: Copa América with FC Barcelona
The last day of the conference included a visit to the visiting museum FC Barcelonato a new place The Barcelona site that visited the Montjuic Olympic Stadium is includedalready fan zone of American Cup. These activities not only enhanced the students’ experience, but also confirmed Barcelona’s position as a sports business center in Europe.
SPORTBIZ Europe 2024 has been more than a conference; There will be a place where technology, strategy and passion for sports come together, establishing new connections and laying the foundation for the future of the company.
Barça Immersive Tour / SPORT.es
