Lamine Yamal has been one of the best performers in the last round of pre-university education. The shooter appeared with a mouth guard in his hand and a small surprise that was revealed during the day: he was wearing a very special ancient weapon. Flick was the first to notice the details and approach the player.
The founders of the project are Joan Margarit and Biel Justemakers of TWOJEYS, men’s jewelry designed in 2019 Inspired by the Californian style of the Route 66 journey from Las Vegas to Palm Spring. We spoke to them to find out how the idea started and what inspired them about Lamine.
How did the idea to partner with Lamine come about?
Special people have special moments. Seeing the last Euro Cup we decided that Lamine had something special, which was its laces, and we as jewelers saw the possibility of making something famous. We talked to Lamine to come up with a common idea and the magic happened.
What is special about these metals, what inspired you?
They are the classic braces. They are designed to transform your look into a stylish look like the mascot of the big Barça – Madrid match. We have worked carefully on the lines with Dr Fernando Autran’s clinic, so that there is a mix of the stars of Twojeys and the colors of the blaugrana (Barça).
Lamine is a footballer who has a strong image and a large audience of Generation Z, what do you like about his image and what do you think he describes?
Lamine, at just 17 years old, is creating confidence, magic and creativity that we admire so much. For us it represents strength and humility, passion and skill, a lot of talent.
Braces have long been associated with youth and something depressing, but Lamine seems to have turned its head. Does it seem cool to you that he is 17 years old and has a strong streak already in the best team in the world?
If you stop for a moment to think about it, it seems impossible to us, everything he shows… is so powerful… We can’t admire our friend more and be happy that he turned his most famous piece into fashion. something that will be remembered as your most important thing.
I think with this project you will get to know Lamine better, what surprised you the most about him?
His courage, his strength matches ours.
Speaking of old, how do you see a Barça team capable of beating Bayern?
As Barcelona fans we are very happy. You can see a team that is united, willing and able to do anything.
If you could choose a football player from any era to show off your jewelry, who would you choose?
David Beckham, Edgar Davids or now Hector Bellerin we believe that they would be more compatible with the personality of Twojeys.
Which athletes have you met that have impressed you the most? Fortunately we have good friends who are dedicated to sports and always surprise us with their big events, people like Lando Norris, Fabio Quartararo or skaters like Gabriel Ribeiro and meet… Messi is always special.
Finally: a classic prediction?
2-3 and Lamin Double.